I’m a Director of Product Design with nearly two decades of experience helping organisations create meaningful, scalable digital products.
From global brands like Apple, Barclays and NewsCorp to fast-paced scale-ups, I’ve supported teams in building design capabilities from the ground up, shaping strategy, and delivering user experiences that drive measurable business outcomes.
My strength lies in combining design craft, product thinking and team leadership. I’ve led multidisciplinary teams, introduced outcome-focused processes, and helped align product, design and engineering around shared goals — whether launching new products or evolving complex platforms.
I care deeply about empowering teams, creating space for smart collaboration, and keeping users at the heart of every decision. Design is not a function I manage — it’s a lens through which I help businesses grow.
Read more about how I workDesigning Scalable Product Intelligence: Product Score, Feedback Loop and Design System — elevating UX visibility, improving product decisions, positioning design as a strategic partner across the organisation.
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Embedding design into strategic decision-making at one of the world’s most advanced e-grocery technology platforms..
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Redefining UX and team culture at Hive, the UK’s leading smart home provider - driving conversion and consistency on an e-commerce platform.
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Head Of Product Design Innovation | VISA
It’s rare that you come across standout talent like Wojciech. I was particularly impressed by Wojciech' s ability to understand everything I had in mind without having to go to detail and to deliver great designs effortlessly.
Mobile Transformation Director | CURRYS PLC
Wojciech has made a phenomenal difference in the time he has been at Dixons Carphone. He is super bright, creative and always challenges how the end user will experience whatever we're developing. All of which have been key in us getting a best-in-class product that we're all mega proud of. We couldn't have done it without him!
Senior UX Designer | OCADO TECHNOLOGY
I have been lucky to work with Wojciech for the past two years. Under his leadership, I grew both professionally and creatively. His deep understanding of user-centered design, exceptional project management skills, and supportive leadership style make him an invaluable asset. Wojciech fosters a collaborative and inclusive environment, trusting his team's decision-making process, which greatly contributes to our success.